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No butts about it, giving up is the latest trend

Thursday 19 July, 2012 by Jessica

Yo-yos, tamagotchis, Doc Martins and tencel jeans – I've never met a trend I didn't like. But ill-advised fashion choices aside, it turns out I've been part of a trend all along and I didn't even know it.

You see, I've never smoked – not even a sneaky puff behind the shelter sheds at high school.

Often when I tell people that, they assume I'm a rarity but it turns out I've got plenty of company.

New Cancer Council data released yesterday shows more than half of all Victorian adults aged under 50 have never smoked. Less than 1 in 7 Victorians are regular smokers, with only 14.4% of Victorians lighting up on a daily or weekly basis.

Victoria is close to realising a smokefree generation with more than 70% of adults aged 18–29 having never smoked.

While we've still got a long way to go, it's great to reflect on how far we've come when you consider that just 10 years ago, smoking rates were still above 20%. But with almost 4000 Victorian deaths from smoking-related illness each year, my fellow Quit colleagues and I are not out of a job just yet. But some day in the future, we hope to be.

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