Yesterday was a very exciting day for SunSmart - we launched our summer campaign in the company of the Premier of Victoria and the Princess of Denmark. After weeks of waiting, the day was finally upon us and the atmosphere in the office was electric in anticipation for our date with Her Royal Highness.
Melbourne pulled out all the stops and the view from the top of the Parliament steps was spectacular with the city shining in the sun. SunSmart mascot, Sid the Seagull, and students from Kew East Primary School welcomed the Princess and TV crews, photographers and reporters all scrambled to get a shot of Royalty. Sid stole the Princess' heart as she made a bee-line for him specifically shaking his hand and lamenting the lack of a similar SunSmart mascot in Denmark.
At the event, the Princess listened eagerly to Melanie Wakefield, Director of the Centre for Behavioural Research in Cancer at Cancer Council Victoria, Todd Harper, CEO of Cancer Council Victoria and Ted Baillieu, Premier of Victoria as a cluster of media recorded her every expression.
SunSmart Manager, Sue Heward, introduced SunSmart's new summer advertisement that tells the story of Wes Bonny, a 26 year old who died from melanoma last year, through the eyes of his family and friends.
The emotional and heart-breaking story aims to serve as a wake-up call to young people to take sun protection seriously, so no other family has to endure the same tragedy.
It was reported the Princess Mary of Denmark shed a silent tear as she watched the moving story and later spoke privately to Wes' parents, Jackie and Peter, expressing her sympathy. And then, in a flurry of flashes, she was gone.
Afterwards, as the excitement dissipated, I contemplated the life of a Princess, with the media frenzy, flowers and fanfare it must bring. Back when I was young, I imagined princesses just lay around most days with only a tiny pea under the mattress serving to disrupt an otherwise perfect life, but after yesterday's firsthand experience of royalty, it's clear to see this is a complete misperception of princess life. In reality, it's like being on a never-ending Ferris Wheel with every laugh, smile and tear carefully recorded by the ever present paparazzi.
Speaking of snappers, this summer, SunSmart is asking young Victorians to get snap happy (why leave all the fun to the paparazzi) and share their favourite SunSmart summer memory to win festival tickets and other great prizes every fortnight throughout summer.
Go to www.facebook.com/SunSmartAus to enter and show us how to Slip, Slop, Slap and Snap like a Princess.
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